King Edward
King Edward, based in Herefordshire, has been an innovator in the catering industry for over 30 years, specialising in the design and manufacture of potato baking ovens. The company was founded when Paul Wrighton, the Managing Director, sought to modernise the traditional potato oven. His goal was to develop a reliable, high-performance countertop unit that could plug into a standard 13-Amp socket, thus bringing the visual appeal and quality of traditional potato baking ovens to any commercial setting.
Today, King Edward is proud of its small but passionate team, who ensure product excellence and outstanding customer service. This commitment has established the brand as a market leader, with its British-made ovens and servery equipment widely specified and found in the restaurants of most major retailers and blue-chip companies throughout the UK.
Why choose King Edward?
Invention and Pioneering Status
The Original Countertop Baker: King Edward invented the world's first countertop potato baker, establishing them as a market leader with over 30 years of specialised experience.
Trusted by Major Brands: Their equipment is specified by many blue-chip companies and major UK retailers, a testament to their reliability and quality.
UK Designed and Built: All products are 100% designed and made in the UK, allowing the company to maintain strict control over quality and construction standards.
The 'Silent Salesman'
Enhanced Sales: The ovens are highly visual and attractive, with an illuminated display area that acts as a "silent salesman", tempting customers with a view of freshly baked, ready-to-serve produce.
Low Cost, High Margin: Baked potatoes and pizzas are a profitable food item, and the efficient equipment helps businesses maximise these margins.
Aesthetic Options: They offer a range of styles, from the classic, hand-finished vitreous enamel models to the sleek, contemporary look, ensuring the oven enhances any front-of-house décor.
Superior Performance & Versatility
Perfect Cooking: King Edward use a highly efficient cooking system to cook quickly, evenly, and without hot spots, producing the desired crispy skin and fluffy interior for jacket potatoes.
Versatile Cooking: The cooking technology means the ovens are multi-functional and can be used as a "canny investment" to cook a variety of other items, including pies, pastries, and bread.
Quick Pizza Baking: Their pizza ovens use a cordierite stone base to produce authentic, crispy-based stone-baked pizza quickly.
Operational Convenience
Standard Plug Power: Many models are designed to run off a standard 13-Amp socket, making them easy to install and ideal for small cafes, kiosks, or mobile catering where dedicated high-power circuitry is not available.
Ease of Maintenance: Many products feature easy-clean stainless steel interiors, rounded corners, and removable shelves/crumb trays for maximum hygiene and minimal cleaning time.
Space Saving Design: Since King Edward ovens were originally designed as a countertop unit that runs off a standard 13-Amp plug, they take up very little space. This makes them an extremely valuable, high-output asset for small cafés, food kiosks, and mobile caterers where space is at a premium.
